CSR ships one billion Bluetooth chips

Released on: April 16, 2008, 11:20 pm

Press Release Author: CSR

Industry: Electronics

Press Release Summary: Huge growth in Bluetooth technology continues, CSR's
leadership largely unchallenged

Press Release Body: Bangalore - 16 April 2008 - CSR (LSE: CSR) today announced that
is has shipped its billionth Bluetooth chip. Underlining its dominance in the
market, CSR's BlueCore silicon is to be found in mobile phones from every single
tier one mobile handset maker and its silicon has been used in market leading
products from customers including Apple, Dell, NEC, Panasonic, Sony, TomTom and
Toshiba to name but a few. CSR's Bluetooth silicon is designed-in around 60% of all
Bluetooth qualified products

The success of CSR's market leading BlueCore silicon is due to the fact that the
company offers the industry's best Bluetooth technology in terms of size, radio
performance and power consumption and is the most highly developed robust and
reliable solution available in the market. The dominance is also testament to the
fact that CSR continually innovates to keep its BlueCore technology ahead of the
competition and this is borne out by CSR winning the most prominent design wins in
the industry. CSR continues to develop its Bluetooth technology in a way that drives
the technology into new and exciting end-user applications.

"This truly is a remarkable milestone for CSR and for the Bluetooth industry
overall", said Michael Foley, Ph.D., executive director, Bluetooth SIG. "Reaching
the billionth-chip mark illustrates the popularity of CSR's Bluetooth technologies
amongst manufacturers across a wide range of sectors. CSR develops products that
address the key issues facing designers such as cost, size and performance and
interoperability. The Bluetooth SIG congratulates CSR on reaching this landmark."

Joep van Beurden, Chief Executive Officer of CSR, commented, "The popularity of
Bluetooth technology has revolutionised the consumer electronics industry and CSR
has been on the forefront of design in making the adoption and integration of
wireless technology easier for OEMs. This is a huge milestone for us and not only
highlights the volume that CSR is delivering but also confirms our position and
dominance as the leading Bluetooth provider."

About CSR
CSR is the leading global provider of personal wireless technology and its product
portfolio covers Bluetooth, GPS, FM and Wi-Fi (IEEE802.11). CSR offers developed
hardware/software solutions, based around its silicon platforms, that incorporate
fully integrated radio, baseband and microcontroller elements.
CSR's customers include industry leaders such as Apple, Dell, LG, Motorola, NEC,
Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and Toshiba.
CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea,
Taiwan, China, India, France, Denmark, Sweden and both Dallas and Detroit in the
USA.
More information can be found at www.csr.com


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Contact Details: Abhishek Mathai

PR Consultant
brand-comm

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Jyothi Nivas College Road, Koramangala,
Bangalore - 560 095
Telephone: 91(80)25539369 / 258 Fax:91(80)25520491
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